Wednesday, 16 January 2013
Thursday, 3 January 2013
Since the late 80's, Sharity is Singapore's mascot for charity. Children are taught in school the virtue of generosity and compassion through this fable:
"Once upon a time, there was a little pink elephant called Sharity. He was kind and loving. But Sharity was very unhappy as he was often bullied by his peers because he was the only pink elephant. His parents took him away in search of a new home. They managed to find Sharityland, a land of caring and sharing where Sharity was accepted by everyone there. Whenever Sharity was happy, his heart grew and lifted him high into the blue sky…"
Sharity reminds us of the universality of giving and sharing, to date making public appearances at Roadshows.
There is an intrigue and element of fantasy in Sharity's story. I was interested in narrating this in the fashion of a vintage children's book illustration.